We apply our knowledge of the roofing industry, and of roofing local and traditional SEO, in our evaluation of your site, your area, your competitors, and your company. Our experience in our own roofing business and website gives us a head start in finding an optimal approach for your specific roofing site.
Years of research into what makes a highly converting website that actually shows up for people looking for us, combined with decades of experience as a roofing company, showed us what works, and what doesn't, on our own roofing site. We continually check site performance and Google updates, to make sure we can stay on top of search results
Based on evaluation and research, we will come up with a mix of site design, landing pages, and traditional SEO to optimize your site. We combine this with our proven methods for local SEO ranking, and determine if we need a boost with advertising to accelerate the results, depending on the area coverage you need.
Our team comes up with example designs for your site to presenting you with a few options. If we're just working on your landing pages for local SEO, we'll focus on those. We'll mock up the design for you and help you settle on what your site will look like.
Once the design is agreed on, our developers will build the site. They will make sure that it looks great on desktops, phones, and tablets. We'll build it offline, but you'll be able to view the site, and offer feedback and suggestions.
Here we add the content into the layout. We can use your content, or you can have our copywriters create compelling text that reads well and is informative, while sending the right signals to Google.
SPECIAL LOCAL SEO
We set up your landing pages to show Google that you are relevant for all your services, in all the places that you offer those services in. This is really the key for service businesses. Our method for creating unique and continually updated content makes us uniquely successful in local SEO.
Once you're happy with the staged site, we'll make it live on your site. We'll let Google know about your new content and set up tracking for it. At this point you're ready to share the news about your new website!
Our hosting services make sure that your site stays healthy. We keep your server and plugin software updated, ensure that it stays secure, and make backups of your site. We have basic tools to help with site speed, and can enhance site performance if needed. We also provide content updates on landing pages to ensure that they stay fresh.